By actively participating in the design and production of the project, student takeaways extend beyond theoretical knowledge: they gain practical experience and acquire technical skills that support a deeper understanding of the industry.
I created a simple brand system to tether the program. It's grounded in Repeater, a typeface inspired by nuts and bolts, and an energetic yet grounded color palette. The monogram is sturdy, and inspired by arches and doorways to signify the program as a pathway to the creative industry.
