Founder Tom Huerta and I teamed up to create a unique mark for his New York based running apparel and lifestyle brand, Self Running.
Founder and coach Owen Hoeft brings a diverse background to coaching, blending competitive running at both collegiate and semi-professional levels, academic research, and a passion for creating community within the running sphere. Collaboratively, we developed a brand identity that reflects his rich experience and dedication to peformance-driven running.
I helped design Google's experience at ADCOLOR 2023; their activation offered attendees a dedicated space to both offer and receive professional guidance, fostering a sense of community and inclusion.
Created and elevated impactful and thoughtful designs for digital and physical experiences. Championed collaborative creative development processes across teams. Led creative on various projects specializing in brand design, with experience in web design, experiential design, and art direction for clients in AI, tech, athletics, cyber-security, podcasting, + music broadcasting. Responsible for developing and presenting design concepts to clients and seeing projects through to production and delivery.
Crafted comprehensive brand identities implemented across various platforms including social media, press kits, digital advertising campaigns, and events. Led the conceptualization and execution of photoshoots for product campaigns. Collaborated closely with the Creative Director and Senior Designer to ensure alignment with brand vision and objectives.