Bit Klecker
On Running

Case study

On Athletics Club

Photography, Digital and Film
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The brief

In the summer of 2020, I had the privilege of shooting for the On Athletics Club and On Running, the fastest-growing run specialty brand, and my favorite sport. The On Athletics Club was founded with the goal of pursuing global running excellence, and their starting roster included some of the biggest names from the NCAA and experience from distance running legend Dathan Ritzenhein. In their inaugural year, they produced four Olympians, a testament to their commitment to excellence.

The Solution

As the lead photographer, my role was to capture the team doing what they do best—perfecting their craft on the dirt roads and tracks of Boulder. This involved designing a shoot that would showcase the team's skills and dedication to their sport. I worked closely with On's creative team to create visually striking photos that would capture their essence and build a story around this new team.

I followed the newly minted On Athletics Club around for a week—hanging out of a van, trekking across mountain canyons, and in a backyard Airbnb playing Catan with some of the fastest people in the world, all while toting my 5 lb Canon 1v-HS. It was, quite honestly, the best time of my life. As a lifelong runner myself, being able to tell the stories of people pursuing their dreams in track and field is just as good as it gets.

Special thanks to On Running, Steve Dekoker, Andrew Wheating, and the On Athletics Club!

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Lead Photographer Bit Klecker
Production Andrew Wheating

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