Cooldown Running

Cooldown wants to bring community and running together—whether that means you've been running your whole life or haven't taken the first step.

Co-founders Bailey Ness and Daniel Belk teamed up with Inkling, and we created a fun and friendly brand that speaks to movement and community. The rainbow grainy gradients, playful squiggles, and lowercase typography want to pull you into their next run meetup without the fear that you'll be too slow or left behind. The curves in the logotype have a groove to them that nod to the movement of running, paths, and forward motion.