Verist is a new CBD brand farmed and processed in the Minnesota River Valley. The brand is built on the transparency and quality of their small-batch, fourth generation farm. At Hunt Adkins, I was tasked with establishing the photography and social presence for the brand.
I shoot both digital and film for Verist, as their brand includes both the sustainability and transparency of small-batch farming as well as the high-quality, designer essence of their branding. We communicated the authentic, family owned brand aesthetic through photoshoots with the family on their farm—these included 3 of the 4 generations of farmers that have led to what Verist is today.
Designer + Photographer Bit Klecker
Chief Creative Officer Shanna Apitz
Creative Director Sarah Kearin
Art Director Emma Dahlgren