Creative Theory Agency, Google

Case study

Google at ADCOLOR

Creative Theory Agency, Google
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The brief

Creating spaces where people feel a sense of belonging is crucial to fostering creativity and innovation. Google's activation at ADCOLOR was this sentiment in action. The activation provided event attendees with a space to see themselves at ADCOLOR and foster a sense of belonging using Google's RealTone technology.

The Solution

Inkling was hired by Creative Theory Agency to help design, render, and fabricate the activation. The activation was anchored around a bold photo moment, where photographers took attendee photos with Google Pixel phones, which provided a look behind the RealTone technology. This was a great way to showcase the brand's products while also creating a memorable experience for attendees.

As a designer, my role was to help design the booth graphics for the activation. This involved several key tasks, including:

  • Laying out the messaging to effectively communicate the brand's values and offerings.
  • Designing the photo moment: I created a visually striking photo moment that would capture attendees' attention and encourage them to engage with the activation.
  • Helping design the overall experience via physical designs: I collaborated with our production team and creative director to create physical designs that would enhance the overall experience for attendees, from the booth layout to the signage.

Overall, my goal was to create a cohesive and engaging experience for Google that would leave a lasting impression on attendees.

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Executive Producer Jordan Kinne
Creative Direction
Edward Senf
Bit Klecker

Creative Theory Co-Founder & CEO Tamon George
Account Manager
Donovan Mack

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